The Archers are the proud sports team of St. Louis Community College. Whether it's baseball, basketball, soccer or volleyball, the Archers are ready to bring their A-game. While their current logo features the Gateway Arch, this redesign concept discards that motif. Inspired by the Cardinals' STL and Yankees' NY logos, I created a lockup of the letters STLCC that is malleable in both design
and usage. As a nod to archery, a separate bullseye logo was created, and is meant to be interchangeable with the lockup.
and usage. As a nod to archery, a separate bullseye logo was created, and is meant to be interchangeable with the lockup.
CONCEPTS
Sketches of various logo concepts, including the Arch, letter combinations, and the fleur-de-lis
Refined concepts using the Gateway Arch and fleur de lis
Letter combination concepts; bottom right became the basis for the finalized design
FINAL LOGOS
